There are many different ways to make people aware of your crowdfunding campaign. Here are several tips for getting the word out there:

• Utilize social media to spread the message.
• Reach out to the media and bloggers to get coverage for your campaign.
• Host a live event to drive up interest and engagement.

Keep in mind that your campaign is unlikely to succeed without a 100% commitment at your end. You need to think of it as your full-time job while you're driving toward your campaign goals.  Leverage every relationship and marketing channel available to you.