Hong Kong Crowdfunding Association

We give life from your creativity

Your 6 Steps to Launch a Successful Crowdfunding Campaign

  1. Share your

    Let your potential funders know how your product or business idea can benefit them. Share who you are, where the project idea came from, what you're planning to do, what your budget is and why you're passionate about it. This shows that you've actually put some thought into the idea, which helps prove the legitimacy and credibility of your project.
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  2. Offer attractive rewards

    People will back your project if they think it's worthwhile, but it's always good to have great benefit for your pledgers too.
    You need to figure out what you can and cannot offer, and there are some restrictions you should be aware of. You need to be fair with your rewards in terms of price points...
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  3. Set a funding goal

    You should be aware of that some of the crowdfunding platforms are working in an all-or-nothing funding model. If you meet or exceed your funding goal, you get to keep the money. If not, you will get nothing. Some platforms work on a slightly different model where you get to keep the funding regardless of whether you reach your goal.
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  4. Promote your campaign

    There are many different ways to make people aware of your crowdfunding campaign. Here are several tips for getting the word out there:

    • Utilize social media to spread the message.
    • Reach out to the media and bloggers to get coverage for your campaign.
    • Host a live event to drive up interest and engagement.

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  5. Update your backers as your project progresses

    You need to keep your project backers in the loop as you move forward with your campaign. If you don't share regular updates with them, you could lose their interest and you may not be able to attract as many pledgers as you......
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  6. Fulfill your promise

    Crowdfunding campaigns aren't over if and when you reach your funding goals. They are only over when the creator has fulfilled their promises. This means completing your project, delivering on your perks or rewards, and making sure that you're communicating with supporters every step of the way.
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Are You Ready to Kick-Off your Campaign?

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HKCFA Code of Practice

All HK Crowdfunding Association’s......Read More

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